Lebovic Communications Group, LLC

Project: Public relations campaign for the Shoe Service Institute of America.

Challenge: Increase awareness of the availability and benefits of shoe repair and shoe care. 

Implementation: Approached national media with a message about the value of shoe care. Created tools retailers for retailers to use with the local media. Created a traveling shoe care center for consumer shows.

Results: National media coverage in magazines such as Women's Day, Family Circle and McCalls. Local media coverage around the country. Created millions of media impressions.