Lebovic Communications Group, LLC

Project: Public relations campaign for the Fire Suppression Systems Association.

Challenge: Increase awareness of the features, functions and availability of special hazards fire protection systems. 

Implementation: A four-part campaign including presentations to target audiences, feature articles in industry publications, an enhanced web site and kits for members to do locally what the organization did nationally. 

Results: In a two-year period, FSSA made more than 20 appearances in front of large gatherings of fire protection decision makers, had 10 features published in international magazines and increased traffic on its web site by 875 percent.