 Project:
Marketing packages for IASIU's Annual Seminar
on Insurance Fraud for the past three years
Challenge:
Maintain high levels of exhibiting and attendance during a year of
transition for IASIU.
Implementation:
Direct mail and e-mail campaign implemented. Special section developed on
web site. On-site materials created ranging from printed journal, to
signage, to CD-ROM containing conference proceedings.
Results:
An exhibit floor consistently near capacity and conference attendance of more than 700
people each year.
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